Those fancy Reebok sneakers that promise better legs and a better behind “with every step” may be just like every other sneaker, report Andrew Martin and Anahad O’Connor in today’s New York Times.
Federal regulators said Wednesday thatReebok International is liable for $25 million in customer refunds for making false claims about its EasyTone line….
Reebok introduced the shoes and their “balance ball-inspired technology” in 2009 with a tantalizing proposition. Just wearing the sneakers, Reebok said, would tone and strengthen a customer’s legs 11 percent better than regular walking shoes and sculpt bottoms 28 percent better.
Toning sneakers are designed to create slight instability, forcing muscles to work harder and so become more shapely and strong. Reebok offered toning versions of running shoes and sandals, too. The company’s ads for the shoes featured the toned behinds of scantily clad women and promised attention-grabbing results.
To learn more, read the full story, “Reebok to Pay Settlement Over Health Claims,” and then join the discussion. Do you own toning shoes? Tell us about your experience.
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